About Us

Meet the Board

Rhonda Farrar, Founder and President, Advocacy Program Director

Rhonda brings a wealth of experience to the Friends of Lake Hodges.  She is the founder and past president of the Friends of Stevens Creek Trail, a San Francisco Bay Area non-profit which just celebrated its 30-year anniversary.  In the Bay Area, she also served as a Planning Commissioner for the City of Mountain View and a Parks Commissioner for Santa Clara County.  With her husband, they built the Farrar Green Home, a LEED Platinum, carbon neutral, green home, overlooking Lake Hodges which was San Diego AIA Home of the Year in 2014.  She is currently president of Farrar Financials, a wealth management company in Escondido and has been a volunteer with Kayaking for the Birds for the past four years.

Brian Caldwell, Founding Board Member

Brian has been a resident of the Del Dios community, on the banks of Lake Hodges, for over 28 years, and ran the Lake Hodges Aquatic Center and Concession for 12 of those years.  He is an award-winning photographer, avid outdoorsman, and nature enthusiast who is an expert on the local climate, seasons, weather, water management, lake level and how these affect the flora and fauna in the area.  He is also a performing musician and front man for the Celtic Band, Highland Way. He currently serves as treasurer of the Del Dios Town Council, a grassroots community organization dealing with local issues. He recently spearheaded a coalition of 10 environmental groups in 2019 to secure a full nesting cycle of Clark’s and Western Grebes nests, which have been adversely affected by the addition of the Pumped Storage Facilities, and continues to monitor the situation. He is currently exploring ways to ensure successful Grebe nesting cycles on the reservoir when the water levels and conditions present themselves.

Brian Godfrey, Founding Board Member and Kayaking for the Birds Program Director

Growing up on a farm taught Brian about hard work and taking the long view of things.  Working on tugboats in the Aleutians taught him courage.  Rowing over 17,000 miles taught him perseverance.  Designing and troubleshooting big computers in a startup company taught him how to set a goal and achieve it.  In 1993, after a lifetime of loving nature, he put these characteristics to the test and started the Wild Bird Shop – a nature store in Cannon Beach, Oregon.  It was successful both financially and philosophically – becoming the city’s unofficial nature information center. 

Retiring in 2018, he started Kayaking For The Birds after repeatedly finding birds entangled or hooked in fishing gear at Lake Hodges.  The program grew from just Brian, his wife Janet, and one kayak to a group of volunteers who are able to scour the entire lake shore about once a week.  In the process, many miles of fishing line have been removed from the environment along with their associated hooks and lures, and many dumpster loads of trash have been removed from the lake and the shore, making it the cleanest lakeshore in San Diego County.

Bill Hays, Founding Board Member, Board Secretary

Bill was an attorney for 35 years, practicing commercial and public finance law with several companies including Citigroup and Nissan. After retiring from the legal practice, Bill assisted with the formation and operation of Switch Energy Alliance, an Austin, Texas-based 501(c)(3) non-profit that provides film-based energy education. Bill continues to assist Switch Energy Alliance as needed, and volunteers with Kayaking for the Birds.